mudra wrote:Travel writers visiting beaches on BP dimeSEPTEMBER 26, 2010 What does it take to get a half dozen travel writers to Navarre Beach?
This weekend, it took a check from BP and a white stretch limousine.
Six travel writers — chauffeured around in a limo — are on Navarre Beach this weekend to get the word out that this summer's BP oil spill is over, and the beach, along with the rest of Santa Rosa County, is open for tourism.
Using money from BP, the Santa Rosa County Tourist Development Council hosted a familiarization — or "fam" — tour for select out-of-town reporters, showing them the pristine beaches and other assets of the county.
"We've had travel writers come often, but this is an actual 'fam' trip, a planned package of events to show them the whole county," said Kate Wilkes, executive director of the council. "Having the money from BP enabled us to do this."
The tour was covered with part of $551,000 from BP, some of which also funded a voucher program which gave gift cards to tourists who stayed in local accommodations and this weekend's sand sculpture event on Navarre Beach.
The writers — who are staying at the Summerwinds condominium — come from media outlets like Baton Rouge Parents, the Houston Tribune, Southern Hospitality Magazine,
www.Planet EyeTraveler.com,
www.UPTake.com and
www.JustSayGo.com, among others.
Ron Stern, editor of
www.JustSayGo.com based in Colorado, said he will tell his readers that the oil hype has been overblown.
"What the national media has been saying is totally untrue, for the most part, and blown totally out of proportion," Stern said. "What they're going to get from me is the truth. You can come down here, and you're not going to get oil on your feet or tar balls on your shoes. ... I haven't seen anything in the sand other than sand, and I've been swimming in the water."
Apryl Thomas, a freelance writer from Athens, Ga., has written about the oil spill on the coast for several websites and publications, including Southern Hospitality.
"I knew the spill was kind of blown up. I had done many articles when this happened. The way it was first covered in the national media, you honestly thought, 'It's gone,' but once I did a little research and calling, I felt like it is important to let people know everything is good to go."
All of the reporters who are visiting have agreed to write something about the area. Although the trip is paid for by BP and is intended to combat the misconceptions created by the spill, Wilkes said she doesn't think oil will be a big part of the tour.
"From now on in, we're not going to mention oil, unless it comes back," Wilkes said. "In our advertisements, the message is that the beaches are beautiful, but, also, it's that there is more to do."
The writers arrived Friday and are scheduled to leave today. They visited the new Navarre Fishing Pier, the Gulf Breeze Zoo, Hidden Creek Golf Club in Navarre, Adventures Unlimited north of Milton and the Rufus Hayes Training Stables ranch in Milton.
http://www.pnj.com/article/20100926/NEWS01/9260329/1056/NEWS10/Travel-writers-visiting-beaches-on-BP-dimeLove Always
mudra