42% of people using dating app Tinder already have a partner, claims report
http://www.theguardian.com/technology/2015/may/07/dating-app-tinder-married-relationship
Research firm GlobalWebIndex also claims that 62% of the app’s users are men, while hinting that Tinder’s new premium tier could catch on. Tinder shot to fame as a dating app for tech-savvy single people. Except, as it turns out, a big chunk of its users may not be single after all. That’s according to research firm GlobalWebIndex (GWI), which released some figures on Tinder from its latest survey of more than 47,000 internet users around the world that suggest the app has a wider demographic.
In fact, the research claims that 30% of Tinder users surveyed are married, while another 12% are in a relationship. 54% classed themselves as single, while 3% were divorced or widowed. Tinder may also be a digital stomping ground for married men, judging by GWI’s claim that 62% of its users are male and 38% female.
The research also shows, unsurprisingly, that Tinder’s users are a relatively young crowd, with 38% aged between 16 and 24, and 45% between 25 and 34.
13% are aged 35-44, 3% are 45-54 and 1% are 55-64 – although if reports in late 2014 that Tinder had 50 million active users were true, that would still indicate half a million people in that oldest age category surveyed.
Tinder recently launched a premium Tinder Plus option, enabling people to subscribe for extra features for £3.99 a month if they were younger than 28, and £14.99 a month if they were older.
GWI’s data suggests that Tinder Plus could become a good money-spinner for the company, which is owned by online dating giant Match. Its survey found that 24% of Tinder users had paid for an online dating service in the last month, compared to 14% of dating site users surveyed. The company also asked Tinder users for their views on a range of issues, in order to judge their attractiveness to advertisers as well as potential dates.
85% agreed with the statement “I look after my appearance/image”, unsurprisingly, while 82% “always like to try new products”. 63% like to keep up with the latest fashions, while 58% consider themselves to “be much more affluent than the average”.
Sadly, GWI neglected to include “I send unsolicited penis snaps to single women when my wife isn’t looking” as one of its survey’s statements. Maybe next time.
