It did not make a difference to me either but I beleive it may have to people who use these platforms as a means of living by promoting and selling on them.
Not much my cup of tea but I see the next generation using this massively.
My time where we would send flyers to clients is over. It's all done through FB, a blog, a mail, instagram etc...nowadays.
Potential clients don't even phone me on my fixed line anymore for information. This has become a rarity. They email me instead or send a narrow line via their Ipad.
Because I am not very good nor that keen on stepping into that brand new train, my old coach way of travelling isn't getting me amywhere anylonger.
Maybe its good this year I retire.
Love from me